Palette's chocolates are painted by hand, so the identity treats chocolate as art. The name plays on two meanings: a painter's palette and a chocolatier's range of flavours.

The logo is a brush-painted wordmark, as if signed by the chocolatier. A palette knife is built into the letter "P", linking the craft of painting with the craft of chocolate. A thin golden square frames the name, but the lettering breaks out of it, just as Palette's flavour combinations go beyond any frame. The tagline "gastronomical game changers" completes the idea with a confident, contemporary voice.

From the logo, I built a visual system: black brushwork, gold details and clean white space let the lettering and the chocolates stand out. These elements became the foundation for everything that followed.

With the identity in place, I designed the website. I began with competitor analysis, then mapped the site structure and wireframes so that customers can buy in as few clicks as possible. The final interface, adapted for mobile, carries the brand's look through every screen, from product pages to checkout.

I extended the identity to marketing materials, including posters and brochures, so the brand looks the same on the screen and in the hand.