The identity was built around one idea: the horizon.

OBRY comes from the Ukrainian word «обрій», meaning the horizon: the line where the sky meets the earth or water.

An arc represents the horizon and evokes harmony with nature. It also points to an innovative approach and the opening of new horizons for comfortable living. A bold typeface expresses strength and the modernity of buildings made from ecological materials, showing that an eco-focused brand can also be reliable and sustainable.

The palette is rooted in nature and reflects the company's commitment to sustainability: graphite, grass-green and soft orange.

Clash Grotesk pairs two weights. Light, with clean lines and simple shapes, works for large blocks of text. Semibold, thicker and bolder, is used for headlines and accents, expressing stability, confidence and reliability. Together they balance lightness and strength.